Hong Kong's customary name cards and the etiquette of exchange

Hong Kong is a city fuelled by commerce and business relationships, so it is no surprise that business cards, commonly known as name cards, are of the utmost importance.

Outside Hong Kong, the primary role of name cards is to exchange contact information. They are by no means necessary at the time of introduction and at times they are even overlooked. But in Asia's World City, name cards - directly translated from a Chinese word that means 'name' and 'small card' - are an integral part of forming relationships, both personal and professional.

Essential for conducting business in Hong Kong, name cards are synonymous with credibility. Everyone has a name card, from the chairman of the bank to the hairdresser. Even those without jobs carry business cards in order to make a more lasting impression when introducing themselves. Rarely do people leave home without carrying a stack of name cards.

The name card culture in Hong Kong is marked by a clearly defined etiquette for exchanging cards. First, name cards should be both received and offered with two hands and a slight lowering of the head. When handing people your name card, be sure to face them directly and present the card with the text facing the recipient. More importantly, when you receive a card, read the card for a few seconds before carefully putting it away. Name card aficionados often comment on the person's name, title or company in order to pay a compliment. Finally, always treat name cards with respect. Do not fold them, write on them or present anyone with a tattered card.

If you find yourself in Hong Kong for business and without any name cards, they can often be made overnight or within 24 hours. When choosing your own card, be sure to include all necessary information - contact information, name (in both English and Chinese if possible), company and title. Ask your concierge for assistance or pay a visit to Man Wa Lane (Chop Street) in Sheung Wan. MTR: Sheung Wan